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eMusic Tries Out A New Recommendation Engine; Redesigns Homepage
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by Erick Schonfeldon December 8, 2008
Indie music download subscription serviceeMusic and audio books is getting an overhaul. Individual artist an dalbum pages already have more of an AJaxy feel and incorporate YouTube videos and Flickr photos. On Friday, its homepage switched over to a new design centered around a new recommendation engine powered byMediaUnbound. Now, when you sign in as a member, you are presented with a grid of ?Music and audio books You?ll Love? made up of personalized recommendations. You can also sort by ?New Arrivals,? which tries to give you new music that you will like, as well as standard ?Best Sellers? and ?New and Noteworthy? albums selected by eMusic?s editorial staff.
Helping members find new music they will love is the key to eMusic?s business, and it needs to do a better job. eMusic has 400,000 paying subscribers who have downloaded250 million songssince 2003. Members can download anywhere from 30 to 75 tracks or 10-20 audio books a month before they have to start paying on a per track basis. Once people stop finding new music they want, they are more likely to cancel their subscriptions. Better recommendations would reduce that churn.
eMusic wants to be your hipster friend who tells you about the latest, greatest bands before you hear about them anywhere else. ?How do we act like that hipster friend or that corner record store?? asks senior vice president Jack Welde. He argues